Personal branding website vs résumé — do you need both?

“Personal branding” content often pushes a 12-page content empire. Most professionals need something narrower: a digital résumé website that presents career narrative cleanly.

You need more than a PDF when

• Humans review you on phones
• You pitch clients or investors, not only ATS
• Your work needs hierarchy, proof, or portfolio slices

You do not need a full content brand when

• You are not publishing weekly essays
• You just need a trustworthy link for applications

Start with the digital résumé job-to-be-done: what is a digital résumé. Expand later if content marketing becomes real.